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NBA counts on playoffs to reverse ratings slump

The new NBA play-in tournament resulted in a dream scenario for league and network executives: LeBron James vs. Stephen Curry. Two premier franchises. Last-second drama. Ratings gold. 

With the playoffs officially beginning Saturday, the league is riding high from Wednesday’s Lakers-Warriors showdown that pulled in 5.6 million viewers on ESPN. ...

from The Washington Times stories: Entertainment https://ift.tt/3bJpmhd

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